Who made your clothes? The 24 April is since 2014 for international Fashion Revolution Day. This day of action aims to draw attention to the inhumane production conditions for clothing in low-wage countries such as China, India and Bangladesh. Reason enough to give this occasion a permanent place in the calendar of curious holidays from all over the world and to shed some light on its history with the following lines. What is it about?
Who started Fashion Revolution Day?
The original initiative for the worldwide Fashion Revolution Day goes back to the British non-profit organization Fashion Revolution and the year 2014. Today’s day of action is just one of many campaigns with which the British are striving for greater transparency for the manufacturing conditions of the fashion and clothing industry in order to change them sustainably. Because, according to the demand, most buyers in our part of the world do not reach the true costs for the production of clothing and fashion in the low-wage countries mentioned at the beginning.
Why does Fashion Revolution Day fall on April 24th?
Against this background, it is not surprising that there is a very specific reason for choosing the date. Because this refers to April 24, 2013, when the Rana Plaza factory building in Dhaka, Bangladesh collapsed due to construction defects. The building housed a total of five clothing factories and the collapse, with over 2,500 injuries, unfortunately, also 1133 fatalities, is the greatest known disaster in this industry.
On the occasion of the first anniversary of the Rana Plaza disaster, British fashion designers, together with the non-profit organization, initiated today’s Fashion Revolution Day to draw attention to the inhumane conditions in these factories and to commemorate the victims in order to create a change in awareness or to use an improvement in the conditions.
Goals and intention: How can the Fashion Revolution Day best be celebrated?
Since its inception, Fashion Revolution Day can count on global support from over 68 different countries. In addition to numerous events, workshops and (online) campaigns with the hashtag #whomademyclothes, wearing clothes inside out has established itself above all, with which the respective label or label “Made in (…)” is to be shown publicly. Strictly speaking, today’s day of action is just one part of the so-called Fashion Revolution Week, which runs from April 23 to 29.
International Fashion Revolution Day Quotes
1. “The most common way people give up their power is by thinking they don’t have any.”
2. “What if we started by slowing down and not consuming so much stuff, just because it’s there and cheap and available. It’s amazing how that process makes sense financially, it makes sense ethically, and it makes sense environmentally”. – Andrew Morgan
3. “Buy what you need, love what you have”.
4. “Ethical should be the new normal”.
5. “Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.”
6. “The fast-fashion business model is finite because the natural resources it uses will get scarcer and scarcer. If you want your company to be successful fifteen years from now, you have to address these issues today, even if your profits are a lot less as a result”.
7. “Ethical fashion is the recognition that there are human beings behind the clothes that we wear”.
8. “Your t-shirt should cost more than your coffee”
9. “As a designer, I like to work with fabrics that do not bleed. That is why I avoid all animal skins”.- Stella McCartney
10. “Our society can evolve into something that does have a more global concern for humanity.”
11. “It isn’t enough just looking for the quality in the products we buy, we must ensure that there is quality in the lives of the people who make them.”
12. “No one wants to wear clothes that were made from someone’s blood” – Amber Valetta
13. “Clothes could have more meaning and longevity if we think less about owning the latest or cheapest thing and develop more of a relationship with the things we wear” – Elizabeth L. Cline.
14. “Become an active citizen through your wardrobe”. – Livia Firth
15. “Fashion can be a universal player in protecting the planet” – Pharrell Williams
16. “Act as if what you’re doing makes a difference. It does.”
17. “Waste isn’t waste until we waste it”
18. “Always go too far, because that’s where you’ll find the truth.”
19. “The greatest threat to our planet is the belief that someone else will save it.”
20. “Infinite growth of material consumption in a finate world is an impossibility.”
21. “Fashion shouldn’t cost the earth”- Environmental Audit Company.
22. “Wear clothes that matter”- Solitaire Townsend.
23. “Cheap fashion is really far from that. It may be cheap in terms of the financial cost, but very expensive when it comes to the environment and the cost of human life” – Sass Brown
24. “Do the best you can until you know better. Then, when you know better, do better”- Maya Angelou.
25. “Buy less. Choose well. Make it last.”
26. “As consumers, we have so much power to change the world by just being careful in what we buy” – Emma Watson.
27. “Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth”- Livia Firth.
28. “Care for your clothes, like the good friends they are.”
29. “There is no beauty in the finest cloth if it makes hunger and unhappiness”- Mahatma Gandhi.
30. “Act as if what you’re doing makes a difference. It does”- William James.
31. “Once people become knowledgeable and passionate about ecological issues and see how their day-to-day actions impact the future, they don’t go back.”
32. “There is no beauty in the finest cloth if it makes hunger and unhappiness.”
33. “Fast fashion isn’t free. Someone, somewhere, is paying.”
34. “As consumers, we have so much power to change the world by just being careful in what we buy.”
35. “The revolution will look fabulous.”
36. “Demand quality not just in the products you buy, but in the life of the person who made it”- Orsola de Castro, designer and co
37. “We only have two choices: do nothing or do something.”
38. “Every time you spend money, you´re casting a vote for the kind of world you want”- Anna Lappe.
39. “Clothes are not going to change the world, the women who wear them will” – Anne Klein
40. “Every time you spend money, you’re casting a vote for the kind of world you want.”
41. “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you express by the way you dress and the way you live”. – Gianni Versace
42. “Consumer demand can revolutionize the way fashion works as an industry. If everyone started to question the way we consume, we would see a radically different fashion paradigm”. – Carry Somers, co
43. “Realize the political power of your money and spend it with the brands you know are treating their workers and the environment in the best possible way” – Lily Cole
44. “Ethical fashion is the recognition that there are human beings behind the clothes that we wear.”
45. “What you do makes a difference and you have to decide what kind of difference you want to make.”
46. “Clothes aren’t going to change the world, the women who wear them will.”
47. “Why? Just because there is No Planet B” – Araceli Gallego
48. “Cheap consumer products are sold to us as some grand achievement of globalization, but they’ve come at the price of middle class jobs, craftsmanship and stable communities”.
49. “Good design is a sustainable design”. –Imran Amed
50. “Care for your clothes like the good friends they are” – Joan Crawford.
51. “Buy less. Choose well. Make it last” – Vivienne Westwood.
52. “The first step to slow fashion is asking WHY before you buy.”
53. “Ethics + Aesthetics = Sustainable Fashion”